BUSH TV, through RAIN (Regional Aboriginal and Islander Network), is networking the Indigenous communities of Queensland by providing a corporate-level marketing and media network to remote Councils and community organizations.
The RAIN network involves a monthly TV show, a website (with individual community sites), a full-colour Magazine distributed to communities and government, as well as radio segments.
BUSH TV and RAIN utilise a theoretical marketing framework called Indigenous Community Based Social Marketing (ICBSM). This unique marketing strategy builds social capital by providing remote Councils and community organizations access to mainstream marketing and media tools and resources.
Indigenous community participation and involvement in all aspects of RAIN is integral for a clear, concise and culturally appropriate information exchange between government and communities.
BUSH TV acknowledges our partners in Local Government at the Department of Infrastructure and Planning.
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